Restaurants usually follow some trends and these trends are famous in people. The top trend list for food, nutritional products and beverages are compiled by Global Food Forums. According to information which is gathered from different sources of USA and Netherlands, the following list has been given.
The food about which you will hear in future are:
Cooking food from waste or unused food
Around 70 billion pounds of food is wasted each year. To save the food from being spoiled or wasted, it is better idea to use it. In this year, many people are looking to improve this situation by using the unused food to create a delicious alternate dish. For this purpose a community of chefs, food experts, farmers and members of food societies are working.
New Popular dish Poke
Poke is a Hawaiian dish. It is quite famous in various restaurants. According to new food trends, this dish will earn more popularity. This dish is made up of Tuna fish, it is usually marinated in sesame oil and soaked in soy and then served with seaweed seasoned rice.
New Savory yogurt trend
The savory yogurt is a new and famous food trend. People like to have yogurt with some different flavours according to their choice. Like, A dairy Blue Hill provides different flavours of yogurt, they have launched a line of vegetable flavoured yogurt, fruit flavoured yogurt, squash flavoured yogurt and many others. Before applying these trends in your restaurant, you must consult about it with your food experts or senior food consultant. Bistro services are one of the best restaurant services provider which provides services like restaurant consultancy services, restaurant menu designing and printing services, restaurant website designing services, restaurant web designing services and many more.
Algae based foods
Although people were using algae in their food in old times, but this trend is back again. Algae based foods can be dairy products, food thickeners, sushi, gelatin, ortoothpaste. These foods are considered to have nutritional value.
Raspberries are antioxidants. People nowadays are usually looking for food which is good for your health. Antioxidants food is helpful in removing those oxidizing agents which harm your body. According to some research, black raspberries contain three times the amount of antioxidants than red raspberries.
Sports drinks made from natural ingredients
The soft drinks usually have sugar, colours and artificial flavors in it. People nowadays are turning their attention towards healthy food. Sports drinks do not have the artificial flavours and sugar which affect the body.
A tree named Baobab has a fruit which is quite famous. Its species are from Madagascar and mainland Africa. Quinoa is also getting famous because of its high nutritional value. Baobab fruit is high in vitamin C.
This tree is native to Africa and Asia. This tree is useful in many ways. It is drought resistant, good for the global warming and it can purify water.
Water from tree or fruit
There are different waters which restaurants use for their customers. Like coconut water, maple water and birch water. Upcoming water can be pine water or peach tree water etc.
All these trends are helpful for the restaurateurs who want to bring changes in their restaurants. Make sure that the change which you want to bring in your restaurant must meet with the demands of your customers. Customer is the boss of your business, so follow the feedback from your customers to upgrade your restaurant’s food.
Restaurants should keep changing their trends or designs, to keep them in the business. Most restaurants use the designs which are obsolete hence, customers don’t pay any attention to those restaurants. You can see mostly crowded places always have unique or coolest designs and trends. People like to follow the trend as the world is constantly changing, so they want to change themselves with the changing world. Some ingredients are so popular in people that people want to have those ingredients in their diet.Bistro services are offering restaurant services like restaurant consultancy services, restaurant menu designing and printing services, restaurant web development services, restaurant online marketing services and many others.
Oatmeal for restaurant
People are using oatmeal for their breakfasts and they would like to have this grain in their diet. The reason is because oatmeal is light grain which helps to keep tummy full and helps to reduce weight and cholesterol level. For excellent results, you can use oatmeal in your restaurant and serve it with maple syrup or with brown sugar. You can serve oatmeal with coconut milk or with some honey. People nowadays want to change their lifestyle and eating style and turning their lifestyle to healthy lifestyle.
Meat for the restaurant
According to new trend, people like to exclude red meat from their diet.Some restaurants are offering grass eating animals meat which is more good in taste and in health. People like to have steak with some healthy vegetables. Steak with different decoration are popular in masses. According to new trend, people like to eat the meat of grass eating animal than to eat the meat of corn eating animals. You can serve these steaks with different garnishing and with different ingredients. The taste and aroma of the dishes attract the customers towards the new dishes. Try to make new dishes with meat. Customer always want to have something new. Always a new dish with new ingredients inspire customers. New meat trend for the restaurant is to have different meat dishes with different ingredients according to the choice of the people.
A word Koji
Like Pokemon or denim, people like the word koji. Koji is a popular dish. It’s scientific name is Aspergillus oryzae. It is usually served with soya sauce and miso sauce. Its flavour has a special name called umami flavour. It’s aroma attract the attention and its appetizing. It must be tossed with the vegetables before roasting it, you can also marinate koji. This dish has a self taste without adding salt, sugar or pepper. It has somehow ocean flavour or you can say it has seafood flavour which mostly people like.
People like to eat high protein diet. Hence they like chickpea flour. The names of the dishes made from chickpea flour are panisse, cecina, Panelle, and socca. By using the chickpea flour many restaurants transform the dishes like cavatelli, as at Boeufhaus in Chicago, or crepes at Santina in NYC. It has rich texture, sweet flavour, and has high starch content.
New trend Turmeric
Turmeric is used in Eastern medicine. People also drink it with milk and honey. Savory, turmeric and milk shake is also popular in San Diego. Restaurant also use powdered turmeric for their dishes. It is easy way to use turmeric to grind it and save it in powdered form.
Tableware for the restaurant
Glassware is recently in the trend. Many five star restaurants are using gold tableware for the customers. They use pots, dishes, glasses with gold platting. People enjoy those restaurants where they find something new and enjoyable. If gold goes with your restaurant theme, then you must try it. Before making any changes to your restaurant,you must consult with someone. If you think you have to talk with someone who must be expert in restaurant business, then you must consult with bistro services as they are offering consultancy services for different restaurants.
Recently restaurants usually follow some trends those which are popular in people. One should follow trends after some research because if your customer don’t like the trend, then all your efforts go in vain. Fast food restaurants are usually using static menu type in which the food items are always the same. The restaurant can change the menu by changing the ingredients of the food items. If the restaurateur wants to change the menu item or ingredients of some food items, then he or she must consider the feedback from the customers. Some restaurateur think it is a better approach if they will hire any company which work for them. Bistro services is one of those companies, that provides restaurant menu designing services, restaurant menu printing services, restaurant consultancy services, restaurant website development services, and many more.
Website of the restaurant
Many restaurants have their websites. The reason to have a website is to get the attention of customers. Those restaurants who have website get many customers due to their online marketing. Nowadays people mostly use smartphones to interact with their friends and family. In order to seek advice, people usually go through search engines and they will find restaurant websites on google. If your restaurant has good online marketing, then you have big chances to get the customers as your restaurant’s website has more chances to come on the top of the searches. Bistro services is also offering services to develop the websites for restaurants and they are also providing the online marketing services for the restaurant. Many restaurant get more customers for their restaurants after developing their website. It is also a good way to promote the restaurant business by online marketing to earn more profit.
Healthy food theme
Everyone is getting more diet conscious these days. People want to eat healthy food. To meet this public demand, restaurants exclude some ingredients from their food items such as additives, food preservation ingredients, and other artificial flavours and food colours. People appreciate this initiative taken by some restaurant and now this has become a new food trend. Fresh fruit juices and fresh food are in demand. Now restaurants and the chefs are more concerned to have only those ingredients which have natural taste and no artificial flavours. Restaurant owners are taking more interest in the fresh and healthy food by participating in kitchen gardening and other organic food activities.
New trend for the restaurant is to have a chef who is well trained, motivated, and expert in his area. Restaurant are looking for the chefs who are affiliated with fast casual operations. It's a new trend according to American culinary Federation, only those chefs are more favourite who have affiliation in fast casual operations. The reason of having chefs with this affiliation is because after getting affiliation, they have enough knowledge to find out the flaws in the menu. They can cook the complex dishes easily and many other advantages.
People like mexican or chinese food than chicken burger or pizzas. They like natural ingredients like green chile in New Mexico or giardiniera in Chicago. Customers usually like local flavours. Ingredients can make a difference, if you can change the ingredients of any dish eventually its taste changes. Always keep changing the dishes and the ingredients. Also tell the people importance of ingredients which your restaurant are using in their food items like turmeric have unique capacity to fight against cancer. Many restaurants are using trend of Hawaiian food. A famous dish poke, which is served in a bowl with salad and a raw fish.Sushi and seafood are quite in the trend. The health food trend is in.
There are wide variety of trends for the restaurant. Reduce the food wastage, using healthy food and hygiene must be good. The trends are basically a way of life and people like their particular way of life. They don’t want to change their lifestyle. They want stay comfortable in any way. The people usually check the menu of the restaurant or like to hear about the restaurant before going there. The best way to market or to promote your restaurant is by proving such service which the customer will like to share with their family and friends. It will become a word of mouth. If a restaurant has its own website then people like to check it, leave their reviews about the service of the restaurant, about the food items of the restaurant, or about other issues of the restaurant. Those restaurant earns customers confidence which gives importance to their customer’s feedback
Good word of mouth plays an important role in the success of any business, whether big or small because good word of mouth is an unpaid advertising and spreads a positive marketing message from person to person.For restaurants, its importance can't be ignored because restaurants or fast food industries can seek good word of mouth not only from their good food, but also from their services and other important things like ambiance, etc as well.
All you need is to just make a good impression on your customers.For that, you have to make an effort for satisfying your customers, because it has been observed that people trust their friend’s suggestions more than the expert advice.So when you make a one satisfied and happy customer, next day you will see three-four more customers with them, because word of mouth can make or break your restaurant.Also,it is one of the most strongest marketing techniques among consumer world.Bistroservice.com is a great consultant to provide you good marketing techniques on how to get a positive word of mouth.Be sure that you make a good impression on your customers for inviting more customers .Here are some of the marketing strategies for helping you in making a good word of mouth.
Invite more customers
The first thing you have to do is to invite customers in your restaurant with the aim of making more customers.For that, you have to be creative by advertising your restaurant more through your discount, membership, coupons, get one buy on free offering strategies and much more than this Once they start to come in your restaurant, you just have to impress them by providing them outstanding customer services and through the quality of your food.Impress them by doing something above and beyond the norms for your targeted customers, because once you have made a good impression on your customers, they will recognize that outstanding services and will share it with their friends and family. In return, you will get a chance to invite new customers and retain your loyal customers.
Make sure to satisfy your work staff along with your customers because if you are not treating your customers well, they will become lazy, make mistakes and will also stop other talented people to work in your restaurant.But if you also keep your employees satisfied and happy, they will refer it to other talented people to work in your restaurant as well and will also work in your restaurant with dedication and will look forward to work in your restaurant every day.
For spreading a good word of mouth, you must have to be creative enough.Because customers want something new every day, they love changes. Provide your customers with great food, theme that attracts customers and which other restaurants do not provide to them. Look at KFC and McDonalds strategies, how they have created their unique selling points and are standing out in the market till now. So you must struggle for creating the core competencies for your restaurants and make the customers happy.
Promotions and events of every kind plays an important part for spreading a good word of mouth from customers. Lets for say that you are offering a new menu release promotion party on half price, nothing will excite customers more than to save money if they are getting a chance to eat out on half price specially if they are getting a quality food and services with it.If they return satisfied, they will also refer it to their friends & family that "this restaurant is providing very good food on half price, you must try it" and this can make such a huge impact on gathering a large amount of customers on your door so make sure to build the word of mouth through these kinds of promotions.
Getting a positive feedback also plays an important part to expect repeated customers or to improve your business in order to expect a good word of mouth .So be sure to take a feedback from customers through feedback form or any other kind of feedback procedure because if there is anything bad in your restaurant's feedback, you get a chance to improve it and impress your customers. Customers will remember this gesture in a positive way that this restaurant really vales customer’s opinions and will become your repeat customers.Not only this, the satisfied customers will spread the news on social media as well and soon you will see your restaurant booming in a short time!
The fast food industry is increasing trend. The demand of fast food industry is growing day by day. With the changing lifestyle of people in USA, more people are transferring towards fast food industry due to their eating habits .With a high advertisement of Fast food industry ,people have a lot of choices of fast food pattern and restaurant. The main purpose of this content is to make restaurant managers aware about the importance of customer’s loyalty towards their restaurant among other restaurants and how it can help their restaurants to become more profitable . Additionally, it is also important to note that what should restaurant managers do make their customers more loyal towards them, as it will also help them to make their restaurant more valuable and will also help them in getting a competitive advantage.Bistroservice.com is a great consultant for making restaurants more aware about how to create loyalty among customers for their restaurants.Different customers prefer different things in restaurants like food quality, service quality, environment, price etc so every restaurant managers must try everything possible to achieve the customer’s loyalty.
Do not lose loyal customers at any cost
Customer’s loyalty has turn into the key tactical objective for many service business, as well as restaurant businesses. Restaurant owners and managers must recognize that loyal customers are very much valuable and provide them a big deal and profits to them more than just informal customers-even if those occasionally customers. So it must be kept in mind that not to lose the loyal customers, because they will help in gaining long term profits.
Loyal customers are great referral customers
A loyal customer is a customer who repurchases from the same service provider whenever possible, who continues to recommend and who maintains a positive attitude towards the service provider (Bloemer et al. 1999, ).A loyal customer will even refer to other people like their friends and family to purchase from your restaurant over another restaurant.
Competitive edge can be attained through loyal customers
Current years have exposed an increasing importance in customer loyalty. The globalization of competition , and advancement of information technology have improved customer attentiveness and formed a position where continuing achievement is no longer realized through optimized product price and qualities. Instead, companies construct their achievement on a long-term basis. Loyal Customers provide predictability, safety and wealth in the business. Increased loyalty can significantly increase earnings in the service industry restaurants (Reichheld 1996,).competitive edge is one of the biggest advantage that can be attained through loyal customers. So making loyal customers happy through different gestures should be done to retain them like giving discounts and membership cards and be responsive to their complaints and queries to them even if you are right and they are wrong.
Organization that have achieved customer loyalty have a big competitive advantages . Today with the markets receiving extra competitive advantage and the good working environment experience constant positive change, that’s why marketers need to identify those factors which influence customer loyalty.
Customer loyalty is more important than customer satisfaction
Customer loyalty is one of the main factors for retention of customer. Organization should focus on the customer loyalty rather than customer satisfaction. customer satisfaction is one of the factor through which customer can move towards other industry but when customer becomes loyal then they make commitment with industry to buy product again and again in future .Loyal customers are the completive advantage of the firm.
The hotel industry is one of the major sectors of any economy. It is becoming popular globally and gaining too much attention. The hospitality industry is now the most profitable industry in the business world. As there are lots of restaurants and food chains which are serving customers with variety of food and drinks,the competition among restaurants is very high.It is more challenging when we talk about services because the services are to be marketed very precisely.
It is the period of globalization and electronic print media and internet is highly advanced due to which the world is becoming a global village. Therefore the lifestyle, habits, fashion, taste and preferences are also becoming similar all over the world.There are lot of multinational food chains serving around the world. The main focus of these restaurants is to make customers happy and satisfied.
Heather Williams has said:
“Revolve your world around the customer and more customers will revolve around you.”
Customers are the key element of every business because if you have no customer it means you have zero business, same is in case of restaurants. Now a days people seek to have a healthy food and a fresh atmosphere in a restaurant at low price. Moreover ,there is intense competition and lot of restaurants are open in every town.. Ever hotel is struggling to attract, increase and retain their customers. The perception and feedback of customers play vital role in a restaurant success. When customers come to a restaurant and have a good response with quality food and best atmosphere, they will have a very good experience and become happy. If a customer is delighted to visit your restaurant, he will besatisfied and the chances of revisit increases. Customer loyalty for restaurant can be defined as
“An indefinite number of repeat visits to the same restaurant over a particular period of time”
It is very crucial for restaurants to create loyal customers.If customer loyalty is increased it will also increase profitability. Moreover it is far more difficult to capture new customers than to retain the old ones.
There are different factors that increase customer loyalty:
- Neat and clean atmosphere
- Quality Of food
- Service quality
- Customer Satisfaction
- Image of restaurant
- Brand name
- Low price
- Good Word of mouth
- Differentiated products
- Responsiveness of staff etc.
A restaurant with fresh and calm atmosphere will please the people who enter the restaurant. The first impression is the last impression, so a neat and clean environment will have attract people to come and sit and have some food. The next most important thing is quality of food , if you have a beautiful interior but the quality or taste of your meal is not up to the mark, it will create a negative perception in customer’s mind and they will not be willing to come again.
If the hotel employees are welcoming and responsive the customer feels comfortable. The smiley and friendly staff is the vital asset of a restaurant. The quality of services they provide matters a lot to make customers satisfied. If you have a great brand name it will help you a lot because you don’t need to do lot of struggle. People are aware of your name and they obviously feel good when the go to a famous place or a multinational huge brand like McDonald's or Marriott Int. They have a well established name and market due to which they are successful. Moreover bring some differentiation in the food products; it will attract people to come to your place. Try something new and different.
It is very challenging to meet the expectations of the customers. Once you have attract people towards your restaurant, then the only thing is to retain them. You can only retain those customers which are happy and satisfied from your restaurant’s food and services.
Michael LeBoeuf had said:
‘A satisfied customer is the best business strategy of all.’
The customer happiness and customer satisfaction is very important to retain customers. When you retain your customers, you can easily achieve customer loyalty.
Jeffrey Gitomer had said:
“You don't earn loyalty in a day. You earn loyalty day-by-day.”
If you are running a service sector like restaurant, you should probably know better than anyone else that restaurant is not just based on food, service does matter and in the place like restaurants it matters a lot because employees have to directly communicate with the customers and it's been observed that for customers, service also plays a big role for turning back to that restaurant again. So a great restaurant should be built on two major principles: great food and service as they both complement each other. But here is the thing many people start the restaurant with the purpose of selling the food but they forgot that with great food, they also have to provide a great service as well.
People are not paying you just for food, they are paying you for the service as well. It is difficult to create an atmosphere of trust. Many things are included in services like the attitude and behavior of your front line employees as well as the manager and owner, the time of delivering food, manners ,courtesy, promptness, proper table, plates and much more than that. Providing proper service can even overshadow the ordinary food.
There are many kinds of services in different kinds of restaurants which makes the restaurant successful. Like some restaurants always try to do something new for their customers. Lets for say, if their delivery order takes time, they will try to entertain their customers by coming up to their tables and sing a song or play a musical instrument of their choice, they are not only friendly but also entertaining while some restaurants provide extreme services to their customers where one waiter is dedicated to one table, customers feel so valued over this that they want to keep returning to that restaurant. This is done in the high end restaurants and well yeah the cost of the meal compensate for this extra stuff. So these were few example of high end restaurants that are considered great in their services. Where if the food is not so good people will still return to the restaurant for enjoying the great service even if the food is not good.
It's all about employees
Now coming to point how to improve the service of the restaurant, start your priority by hiring the people who have the heart for hospitality then check other things. Yeah the experience matters but not if the person is so cruel with his/her language. So when checking out the resume, find the people who have worked in the same organization as yours and they have a great heart and are compassionate who are willing to provide service with the generous and kind heart. Basic job requirement can be taught but what's inside the heart of a people that is more important .Always try to choose the soft spoken and a patient person who will be willing to handle the anger and attitude of the customer and serve them with all their heart because what's inside a person's heart can't be changed through any script.
Training does matters in all types of organization whether the service or the production sector even if the person have experience before he will be going to need it anyways. So service training guidelines or employee handbook should be provided which includes service guidelines. This is an essential part of teaching the employees about their roles, that what are expected from them and how their services will help the restaurant to achieve its goal. Because if they are unclear about their role and you don't have the time to write for them about their goals they will be left assuming about their past experience and will work according to their past job experience .But if they know about their job, they will run extra miles to achieve what they want as they will feel safe thinking that they have a back of their managers ,so it is better to teach them properly before because a good service is a compensation for a bad recipe.
It is better that you should inspire and lead your staff every day. It is not wise to write a memo about service and post it on the wall because these are not enough to motivate employees for delivering great service because great service is grown and hospitality requires daily attention and coaching so if you want to work to improve in a particular area of service, expect slow and steady change to occur even after you think that area of service has improved it will require revisiting and nurturing because if you stop once, that problem will return again so it is better to coach properly and daily so that every employee is clear about their daily goals and how they can contribute to the organization .
When your employees start to perform according to your expectations, you should reward them with some kind of incentives, don't rely on tip money for them if they have earned you more customers through their great services, it is your job to treat them important. Be creative in this matter, a simple thank you would suffice for them but you should give them gift certificate to the employees who have racked up a significant number of unsolicited compliments from guests. It will increase their morale and also will be helpful for motivating other employees.
Organizations that builds trust and respect with their employees have the rare opportunity to create extraordinary experience for guests and to build customers for life.
Provide proper supplies
If you are running a restaurant, you must be very careful about the basic supplies that the company needs like plates, food supplies, crockery, tables, glassware as these things are very sensitive to the restaurant image so it is better to use a proactive approach by making sure you have everything you need because a little investment on supplies before will save you in a long run but if you continue to fall short of these things you will suffer from decreased sales ,sloppy performance ,increased risk of health department violation and you have to make excuses to the customers and have to constantly lie to them which will lead to decrease or minimize the future potential customers which you would have got and not only this staff would also lose faith in the restaurant. But if you provide them everything they need to serve customers, it will make a lot of difference.
You can also do a practical research of a great service by visiting different restaurants and observing them from a small cafe to the large restaurants that how they provide services and why some restaurants are considered great in servicing and if you get inspired from any restaurant in servicing you can duplicate it by making notes of different restaurant and applying them to your restaurant by teaching your staff.
But if you still need help as to how to improve the service of your restaurant you should visit consultant, visit Bistroservice.com as it provides a great online service consultancy.
Customers are the core participant of every business. In case of hotel business, customers are the pillar of the whole business. It is very important to know what your customers say about your restaurants because the socialization is at its peak and people are communicating everything to their friends and peers. The word of mouth can make or break your business. A happy and satisfied customer will be source for good word of mouth and obviously customers can also do marketing.
Most of the businesses focus on the customers and they emphasize more on customer retention as compared to attracting new customers. The main factor here is “Customer Satisfaction”. There are different marketing strategies to create customer satisfaction. It is the best indicator of how many times a customer revisit your restaurant.
“Satisfaction is derived by the fulfilment of customers expectations against what they receive from organization’ (Akan, 1995).”
Customer satisfaction is built when restaurant’s employees are able to meet the customer expectation. To make a successful hotel business in the industry, it is not enough to attract new customers but one has to retain the existing customers. The customers can only be retained if they are satisfied with your products and services. The customer satisfaction depends on number of factors like quality of food and services, price etc.
Different researches show that when customer expectations are fulfilled, then customer satisfaction also improves which create customer loyalty which leads to good brand image of your restaurant. The satisfied customers not only want a smiley service or a please or thankyou behaviours from the hotel manager but they also want supreme experiences with an excellent service. It is very important to provide consistent services to customers because they always expect what you promise to them.
The satisfaction is an attitude or valuation that is produced by the customer contrasting their pre-purchase expectations of what they will get from the product or service to their perception of the performance they actually did receive (Oliver, 1980). As Kotler (2000, p.36) explained that customer satisfaction is feelings of people’s happiness or unhappiness resulting from contrasting a product’s apparent performance in relation to his or her expectation.
Moreover satisfaction is a cumulative result of perceived thoughts, evaluation of an experience and reactions to those experiences Yi (1990).It is the best indicator of future income of a restaurant. The basic goal of a restaurant is to meet the customer’s need.
There are different factors that affect customer satisfaction. These are:
- Customer expectations
- Customer experience
- Word Of Mouth
- Perceived value
- Product or service quality
- Brand name and Brand image etc.
The research shows that perceived value and service quality are the most important factors that should be included in the construct of customer satisfaction in hotel business. Employees have to do effort to encourage customer satisfaction through major contributions in providing quality food with best services.
Here are some suggestions which help you to retain and satisfy your customers:
- Try to publish some content or blogs on your website which help customers and educate them.
- Build a direct communication and feel them more like a home.
- Send your latest offers through e-mails.
- Design surveys to listen customers or to get their views.
- Get customer feedback when they are about to leave restaurant.
- Use some differentiation or cost cutting strategies.
If you satisfy your customers, it will take your business to the top. Stay connected with Bistro Services and get more ideas to create customer satisfaction!!!!