There are many techniques to turn around any failing restaurant. Before checking the tactics for turning around the restaurant, one must know the root cause of restaurant failure. Restaurant usually fail because of the inappropriate menu, inappropriate location of the restaurant, inappropriate exterior and interior design of the restaurant, unsatisfactory catering services of staff and high prices of dishes and low quality of the food items. It is better to check the feedback of the customers before making any changes in your restaurant. The budget of the restaurant is also another issue which should be dealt carefully. Restaurant owner must consult about the budget of the restaurant with the accountant of the restaurant. It is much better to talk about the budget issues and decline in sales issues with any expert, who has experience in restaurant business. Many companies are providing the services to the restaurant owners like restaurant menu designing services, restaurant menu printing services, restaurant marketing services, restaurant consultancy services, restaurant website developing services and many other services. Bistro services is one of the best companies which have expertise in providing all these services in economical prices.
Restaurant owners must consult the problems which they are facing in their restaurant with any expert or with any company which handle all the issues of the restaurant. The feedback of the customer has more importance. You have to check the weak areas which you need to turn around. The areas can be the catering services, the limited parking area or may be no parking space provided by the restaurant to the customers, unsatisfactory food items provided by the restaurant or unsatisfactory portion provided by the restaurant in high prices, no speciality provided by the restaurant to the kids or to the people who are suffering from some disease like diabetes, celiac etc. Restaurant owners must review their old menus to check the flaws. People, especially kids like to see their favourite cartoon characters. So if your restaurant is offering special offering to kids, then it must have some interior and exterior design which shows those cartoon characters. Little gifts to kids has more value according to the customers. Restaurants must get reviews from the customers. Restaurants must allocate a staff member to collect the reviews from the customers. Those reviews tell the insight story of the restaurant. It is better to ask the customer that what is the worst thing you find in this restaurant, rather than asking how was your dining experience today. Must offer the customers some gifts or half price coupons as a reward for giving their valuable reviews. Customers are sometimes dissatisfied with the hygienic conditions of the washrooms in the restaurant. Many customers stated in their feedback that if the washrooms of the restaurant are not clean, then it means kitchen would be same. The silverware that you offer to the customers must have some quality as it defines the quality of your restaurant. Once you make a decision about your restaurant, later that decision defines your restaurant. So make careful decision in selecting the silverware for the restaurant, curtains for the restaurant, showpieces for the restaurant, interior designs of the restaurant, tableware of the restaurant and other stuff in the restaurant. Food items which you offer in your menu must be carefully chosen as it would be possible that your competitors were offering the same food items in less prices. Always take second opinion before taking any decision. You must aware about the customs and norms of the place where you are developing your restaurant. For example, in China people like to eat rice and seafood more as it is their traditional food and secondly because their people like those dishes.
Hire experienced staff if your budget allows you. As experienced staff doesn’t need any training, but if you will hire inexperience and fresh staff, then you have to provide them training. Recently, restaurants are hiring fresh and young people as they are more energetic, ambitious and more focused on their jobs. Good restaurants not only inspire customers, but they also inspire their staff by providing them gifts on their monthly or biannually performance or giving them bonuses. If the staff of the restaurant feel that they have a secured job, then they will surely provide excellent services to the customers. If the location of the restaurant is not easily accessible for the customers, then it is another hurdle in the success of the restaurant. For that issue, restaurant must be located at a place which is easily accessible to the customers and it should have a wide parking space. If the marketing of the restaurant is not good, then it cannot earn good profit. Promotion is another way to earn the attention of the customers. Marketing can be done on the social media, on print media or on the digital media like television. All these media are the ways of communication and by these medias one can convey their message to others. ‘Bistro services’ is also offering marketing services for the restaurant and due to those services, many restaurants are earning more profits. It is good for a restaurant to have a website. Website defines the vision of the restaurant, the menu which a restaurant offers to their customers and customers can leave their feedback about the food which they ate at the restaurant. If restaurants have an interactive website, then it can receive online orders from the customers and this is how the restaurant can earn more profit. There must be a regular check on the prices of the food items as compared with the competitors because if your competitors are offering the same food items with same quality on cheap rates, then definitely your competitors will earn your customers.
If restaurant has declining sales and its revenues are falling, then it's a high time for the management to decide about turning around the restaurant. There are many ways to turn around a failing restaurant. There is an essential way to know about your business which is by explaining about your business to your advisor. Advisor must be expert in restaurant business. Bistro services is the best company which deals all the matters related to restaurants. Bistro services provides restaurant consultancy services, restaurant menu designing services, restaurant menu printing services, restaurant marketing services and many more. To turn around your business, here are some useful tips.
What you can do as owner or Manager
If you know more than the business tactics like accounting, marketing, or web development, then it goes in your favour. One must try his abilities in the development of business, but If he or she is not sure about the things, then he must consult the experts. Sometimes restaurant owners feel that they can not afford the things like website development or accounting services, but these areas are important and despite of using own abilities, restaurant owners must try to hire some experts for the strong and profitable restaurant business.
Embrace the challenges of the market
Restaurant owners must accept the market challenges. Try to work hard for the target market and do some research that how you can capture the market and how you can bring changes in the restaurant. Do some research on your competitors and dig out what is wrong at your side. If you will figure out your weakness, then it is easy for you to solve the matters quickly. Check your price policy and compare it with the market. If you have high prices as compared to the market, then change it to low prices by making some changes in different areas. Check who are your competitors and try to take advantages of their weaknesses.
Satisfy the customer demands
Always try to satisfy your customer needs. Try to find out that what your customers want and not what you want to offer them. According to some experts, the reason of restaurant failure is that the restaurant owner do not know the market for the restaurant and they don’t have clear vision of the market and in the end ,restaurant investing on too many dishes just to keep the customer but the restaurant fails to prepare single delicious dish. That means restaurant owner must pay serious attention towards their kitchen and care about the demands of the customers.
Manage the restaurant’s inventory
Restaurants have to manage the inventory. If you will not care about the inventory issues, then it will be the problem area for the restaurant. You can talk about the inventory management to your accountant, as accountant can tell better and easy ways to handle the inventory. Accountant can guide the restaurant owners about re stocking and and its impact on cash flow and profitability of the restaurant. Accountant can tell you when you can report inventory for tax purposes, and more on warehousing and inventory.
Pricing policy to be reviewed
The restaurant owner must need to review the pricing policy for the food items consistently. In case of low pricing policy, the restaurant will get more customers but revenue will decrease and high pricing policy would alienate customers. Restaurant owners must need advice from some expert restaurant companies like Bistro services. Bistro services provides restaurant with all services a restaurant needs.
The image of the restaurant on the customer
Perception is important thing and one must care more about it. All the things like your restaurant's product, service, price, location, merchandising policies are the images of your restaurant. Marketing is the best tool for restaurant owner to change the perception of the restaurant by showing some advertisement of the restaurant, website and many other ways. If you have doubts about the services of your restaurant and want to change the perception of your customer about the image of the restaurant ,then you may talk about it to any consultant.
Review the business plan of your restaurant
The restaurant owner should review the business plan. To know about the original goals or either the market changed ? You can find out the real problem area by reviewing your business plan.
For every business, it is necessary to operate it with rising profits. But the question is how to make a business profitable? To answer this question, there are some basic elements that are foundation of profit generation for business.
It is not an easy task to run a profitable restaurant. It seems simple to make a restaurant profitable but in reality, it is a hard task to turn around a restaurant. If you want to make your restaurant turn around, you have to do a lot of work because in a service business, it depends largely on management. To improve your business and to turn around your restaurant, it is very important to do lot of hard work and improve your service, food, atmosphere, location, and customer value and customer loyalty.
There are three main areas of a restaurant where it has to do work and these are:
It basically deals with providing superior services to customers, to get customer satisfaction and to build a proper brand image in customer’s mind. Moreover, it deals in advertising, promotion, customer satisfaction, customer relationship, brand loyalty, social media marketing etc.
This area deals with financing activities including investment, accounting, financial management, cost cutting, budgeting etc. You have to focus on your capital invested and the returns on it. Moreover you have to cut down your expenses to minimize your cost.
All the activities including cooking and baking food, to serve it on the table,It needs proper training and learning of the staff members. There must be some supervisors to maintain check and balance on the functional area.
At the time of opening a hotel, we think about a specific age group or people from a specific class to come to our place, but it rarely happens. It is really a key thing to focus on the potential and actual customer and deal with them according to their demographics. The food and services should be designed according to the customers. If your maximum customers are college students, you should kept in mind what you are offering. Design your menu according to the youngsters. If your customers are old persons, then maintain your hotel atmosphere according to them.
To build a best restaurant in the town,you need too much hard work on a few basic things. After putting 100% efforts into your business, then you can improve it more through proper marketing and financing. Every famous restaurant is built on the five essential building blocks. These elements can easily be identified but it very challenging to execute them efficiently. These are:
It is always said that drops of water can make a sea, similarly, little efforts can be put together to gain success. In a service business, especially in hospitality business, a smile, friendly behaviour, a welcoming sentence or making them feel special is enough to make a customer loyal and make him willing to revisit. Train your frontline staff to be courteous and friendly, can make a lot to your restaurant turn around. Although it is not so easy for the staff to make every customer happy, but if you train them, they will do their work accordingly. Try to make simple ways that will become extraordinary for your customers.
Food is major pillar of your hotel. Make it your differentiation and everyone will please to visit your place. Try to offer the meal that people want to eat again and again and make guests to revisit your place. Your menu is the best marketing tool. The tempting and delicious food which is served in a decent manner can make your restaurant the best one! Food is the best tool to make a client your die heart fan. Utilize this opportunity and offer the best dish you can.
Atmosphere and Environment:
The atmosphere and surroundings also has a great importance. Each aspect of the restaurant and its environment gives a message to the person who enters in the restaurant. Maintaining a clean and fresh atmosphere and welcoming behaviour is important because it makes each customer to come back soon. There is an opportunity to build a refreshing break for a person’s day. Cleanliness, freshness, friendliness all helps in building a peaceful environment.
There is no need to be the cheapest to be valued. The prices should be fair in combination with all of the other elements of the equation of value which includes best food, best service, atmosphere, brand image, restaurant location, etc. Customers want a good deal on best food. If prices increase too much or your service and quality fall, the customers will leave the door and never came back. As you know it is easy to make a client happy than to recover a unhappy customer. Make sure to overcome the problem and get feedback before it makes unsatisfied customers.
The location matters too much in a hotel sales and in its success. You can build lifelong relationships by getting involved with the society around your restaurant. The current location of your restaurant is permanent, but remember that a good location might be a dominant marketing mean.
When you optimize these fundamentals, you can make your restaurant successful.
You can introduce and offer following things to turnaround your business:
Calm and peaceful ambiance.
Best Service in affordability range.
Discounts and incentives to clients.
Speciality food with quality and minimum price range.
Collaboration with leading brands like Coca Cola or Pepsi.
Improving online presence.
Focus on social media marketing.
Designing a website to boost sales.
Creativity in Menu etc.
Try to focus on all these things so that you may turn around your restaurant. Create innovative ways to run your hotel and make creative strategies.
Stay Connected to Bistro Services to get more suggestions and tips!!!
Management is a pillar of every restaurant business. The business depends highly on its management. Managers have to work hard to deal with their customers as well as to operate the hotel and offer best services in the town.
The management of a restaurant is the essential part of the business. The managers and employees play an important role in hotel turnaround. There are different strategies through which you can make managers work in best interest of the restaurant. A stressed or tired manager or employee can’t work for restaurant properly so it is very important to make them fresh, confident and efficient. An efficient and confident manager will be able to handle the sinking hotel by utilizing his skills and abilities. A hotel turnaround depends on the employees and management.
The duties and roles that management has to play includes various activities like managing customer relation, managing subordinates and labour, managing capital, administering stock etc. All these activities are the crucial functions and management is responsible for it.
It is very important that the managers and employees should know clearly about the “Purpose and Objectives” of the business. It is same in case of restaurant business. When performances of managers are aligned with the goal of restaurant, then the chances of hotel turnaround increases. It might be necessary to make every employee either manager or subordinate realize that they are very valuable part of the business. In this way, every employee helps you to make new innovative and creative ways to keep restaurant flourishing. Moreover, they feel free to share their ideas and suggestion with you which will help you in making better plans and ultimately smoothing the way to achieve the goal. Every manager brings new ideas to achieve goals and objectives in future, which can be measured through customer satisfaction, customer loyalty, financial performance and employee satisfaction.
Another major aspect of management is “Communication”. Try to maintain friendly environment within the management and the subordinates, so that they can easily ask and tell you about the related issues. If they feel reluctant to ask something, eventually they can’t handle the problems and then it damages their output as well as affect the restaurant adversely. To establish communication with employees, the informal gatherings help too much. Most of the restaurant owners arrange gathering or a lunch with managers to listen to the problems and issues. The managers feel free to give ideas about the solutions in the informal settings.
The “Staff Training” is also an important variable for hotel turnaround. There is a huge difference between a trained chef and an ordinary cook. Similarly a skilled waiter performs in a better way than an unskilled waiter. There are various training methods from cooking food to serving it. The customers want best food, best services and best experience, so the staffs has to trained in such a way that they can give their best to meet the customer expectations.
Now the key to success is well balanced, well designed and well educated “Team”. The diversity among team members has wonderful outcomes if it is managed properly. The co-operation and collaboration among the members will make a team more effective and make a restaurant successful.
A good manager should have following qualities to turn around a restaurant:
Outstanding customer service abilities to create customer satisfaction and customer loyalty.
Business awareness to cope with challenging situations.
Flexibility to assist and direct employees.
Excellent interpersonal skills to handle staff.
Strong communication skills to deal with employees and customers.
Problem-solving capabilities to manage the issues and conflicts.
Organisational skills to run hotel smoothly.
Team management skills to give high level performance.
Effective Planning skills to achieve goals.
Operational skills to lead the operational employees.
Creativity to develop and design menus.
Ability to work confidently under pressure etc.
The hotel business is one of the most challenging businesses in 21st century, as the employees and customers both have to be satisfied and loyal. As you know, if managers are satisfied they will behave calmly with employees and make them satisfied.When employees are satisfied, they will make customers satisfied. If you are successful in making your manager, employees and customers satisfied, you will be victorious.
To turn around a restaurant who is having loss in business is not easy but not impossible. If a restaurant is not earning good profit, then it needs some advisory services. Advisors should be hired who have expertise in restaurants. Only those people must be hired which have knowledge about restaurant and restaurant business. The areas where restaurants need attention are menu design, marketing, food quality, price, customer service, exterior and interior design. Bistro services is one of the best company which provide services for the restaurant consultancy, restaurant marketing, restaurant website designing and many more.
Menu design of the restaurant
Menu of the design has its importance in restaurant business. If the menu design is attractive, it attracts the masses but if it is outdated, no one care to look at it. Before designing the menu, restaurant owner must take the second opinion from the chef about the dishes to be included in the menu. If the chef is able to cook the dishes which you have mentioned in the menu, then you can finalize the menu items. Design of the menu must be made with most contemporary design. If you don’t know how to design the menu, then you must get the services from any renowned company like Bistro services. Bistro services provides restaurant website design services, restaurant menu designing services, restaurant menu printing services and so on.
Marketing of the restaurant
Marketing is the best technique for a restaurant. There are many marketing techniques, either by online marketing or by printing. If you open a restaurant but do not hire expert marketing consultant company, then you won’t get good profit for your restaurant. Marketing can be done through various ways like distributing pamphlets, banners, advertisement on electronic media or by online marketing on social media. Recently, social media is one of the best ways for the communication and people like to spend time on social media in order to get to know about the world and to interact with the people. Bistro services also provide the restaurant online marketing services on social media. Websites are also a form of marketing, as customers can order their favourite meal by ordering online. The website will increase the profit of the restaurant because people can get all the information about a restaurant from the website.
Food quality of the restaurant
If your restaurant is offering expensive food which other restaurants are offering in less price, that means you are losing your customers. In order to get more profit, you have to serve best quality food to the customers. Customers judge the restaurant by the quality of its food and if customers find the food same as the other restaurant, then they compare the price of the food items.
Price of the food items of the restaurant
Price of the food items depends upon the quality of the food. Try to offer some discount on food items. If customer get more discount on any place, he or she will never forget this experience. Those restaurant who always offers discounts to their customers are considered to be the best.
If the customer is not satisfied with the services, that means you have some problem with the customer service, which you need to alter as soon as possible. You can hire any trainer which can train your staff about the customer services, etiquettes and manners of the diners. Cleanliness is also a major issue because if the washroom and the tables of the restaurant are not clean, then no any customer wishes to visit that restaurant again.
Exterior and interior design
The exterior and interior of the restaurant is the identity of the restaurant and design always captures the attention of the customers coming to the restaurant, so restaurant owner must do research on the restaurant design or hire some restaurant designer in order to get a good design. Design must meet the expectations of the customers. If your restaurant has a good design both exterior & interior, then your restaurant will get attention from the masses. You need to decide about the design of your restaurant according to its type. If the restaurant is a fast food restaurant, then it has different design than continental restaurant.
Restaurants need continuous improvement in all areas to get more profit. Only those business sustains in this world which constantly improves their services. Restaurants must have good location which is accessible for every customer. Also, restaurants must have enough parking space where customers can easily park their cars. Customers always need attention from the restaurant and they want to feel special. Many restaurants set one staff member near the gate of the restaurant, where they greet the guests and show them the table where they can sit. If your restaurant offer starters free to the customers, then it will leave a good impression on them. Suppose some customer enters the restaurant, they don’t know what they should order, but the waiter offer them free drink or juice, or any starter dish like fritters etc. Customer will never forget the experience, which they will have at your restaurant. Website is now essential part of restaurant business, those restaurants who doesn’t have any website, won’t make more profit. There are many benefits for the restaurant to have a website. Some companies are offering their services for the restaurant. Bistro services are one of those companies which offer restaurant services in reasonable prices. Those restaurant services are restaurant menu printing services, restaurant menu design services, restaurant web designing services, website development services, restaurant web development services, restaurant online marketing services.
Website of the restaurant
People who want to visit a new restaurant, want to dig out all the information about that restaurant. Customers want to know the location of the restaurant and also want to know what menu restaurant is offering. If customers feel comfortable with the menu and the price of the food items, then they will plan to visit there. Many companies are providing website development services but Bistro services is one of the best company which provides services specifically for the restaurants. Bistro services have experts who know all the important marketing tactics about the restaurant. Bistro services also provides online marketing services to the restaurant. These online marketing services help the website of the restaurant to get more views. Google search engine place those website on the top which have have page rank, means those which have more online marketing. When more customer visit your website, more people know about the your restaurant. The more customers get information about your restaurant, the more customers visit your restaurant. Website is a source of information from where customer get information about restaurant’s menu, price of the food items and location of the restaurant. Website must be mobile friendly so that mobile users can also use it.
Interior and exterior design of the restaurant
The exterior design of the restaurant can attract the attention of the customers. Especially if you want to attract the attention of some specific age group, like if you have cartoon characters poster on the exterior of your restaurant, then you can attract teenagers or kids. The interior design of the restaurant also develop the customers interest in the restaurant. The interior of the restaurant must relate the exterior of the restaurant.
Menu of the restaurant
The menu of the restaurant is the most important part of the restaurant business. All the sales depends on the menu of the restaurant. If the restaurant has an interesting menu, then it will earn more profit. Menu development must be done well. Menu development requires research on the competitor's menu, knowledge about the food choice of the customers, pricing of the food items must be reasonable and according to the quality of the food, otherwise customer will prefer to eat at another restaurant where they feel more satisfaction.
Service of the restaurant
Services which the waiters, staff of the restaurant offer to the customers means a lot to the customers. If the waiter comes late to take the order from the customer, then customers will consider it as a bad service. It is also a bad service that if customer arrives at the restaurant but they can’t find a clean table. Staff must clean the table as soon as the customer leaves the restaurant so other customers can sit at that place.
Feedback of the customers
Restaurants must get the feedback from the customers because that feedback will help the restaurant to eliminate many problems. If you will ask the customer about their dining experience in your restaurant and offer them some free coupons or some gifts, then they will feel more happy and trust your services and on the management of the restaurant. It is important to place a staff member on the exit gate and the staff member will take the customer's feedback about the restaurant. The restaurant can also get the feedback from the customers on the restaurant’s website. It is easy for the restaurant owners to know what the customer thinks about their services and the food. If the food of the restaurant is good but the service is not appropriate, then customers will not visit that restaurant again. Customer not only want delicious food but they also want good services.
There are many ways to turn around a restaurant .Restaurant failure is not inevitable. In order to avoid failure, you have to check the restaurant’s cleanliness and financial situation of the restaurant on daily basis.
Financial position of the restaurant
The most important aspect of the restaurant which can change the position of the restaurant is the financial status of the restaurant. You have to check the financial position of the restaurant on daily basis by comparing the record of previous sales with the current sales. Those restaurants which keep track of their finances will never get defaulted. If you will see that your restaurant’s earning is becoming less day by day then you have to check the flaws of your restaurant. You should pay attention to those areas where finance is required or which are going in loss. Those areas where you will see loss must need scrutiny and proper transparency check on it. After the transparency check you will know exactly where is the problem. After knowing the faulty area you have to make a strategy to avoid those circumstances due to which you face problems. To run your restaurant properly, you have to check the financial condition of your restaurant on daily basis so you will know where your money is exactly going and why.
Do some research
If your restaurant sales are declining day by day and you have no idea that what had happen to the sales then you have to go through research. One best way to know where is the problem is by asking from your customers. If you have your restaurant’s website in which your customers can give comments about your restaurant’s dishes, then it is best way to know that what makes your restaurant’s sales declining. If most of the customers gives the negative comment about same dish or about the same problem, that means you have to take care about the matter quickly. Positive comment which customer gives about the restaurant should be taken positively but in case of negative comment you have to pay attention towards the problem. Most of the restaurants have their interactive website where customers can easily interact with the owners of the restaurant in case of any problem and customers can also order their menu online.
Review your Menu
Sales declining can be due to some flaws in your menu. If your sales are declining and your purchase cost is going up that means you have to review your menu properly. You have to check your supplier, your food items and also your serving timings. Different serving time have different prices like different price for breakfast, different price for lunch and different price for dinner and that must be according to your research on your suppliers. You must check the design and printing of your menu sometimes colour and design of the menu disturb the customers. Bistro services is the best solution for the restaurant’s most of the problems as it provides restaurant menu designing services, restaurant menu printing services, restaurant menu printing services, restaurant consulting, restaurant website designing services etc.
Proper space available for the customers
Do remember that if your restaurant have no space for your customers your restaurant must be in loss. Make sure that when customer arrives at your restaurant, he will get a table easily and if someone leaves the restaurant, their table must be cleaned quickly so others can occupy the table. Cleanliness is another issue.If you will see the table tops and plates are not properly cleaned, it could be a disaster for your restaurant. Be vigilant and assess your flaws before your customers. Restaurant earns good fame because of good services and good food. Keep track of your restaurant and its services, it is not necessary to visit your restaurant on daily basis but you can visit occasionally so that your staff will know that you are here to guide and check them.
Resizing your restaurant’s staff
If your restaurant have more staff than your customers, then it is the high time for your restaurant to resize the staff. It is another way in which you may incur loss in your restaurant business. Mostly restaurant lose their profitability if they have more workforce and less customers. Resizing the staff is necessary so that you can earn profit. Sometimes it is necessary to have an advice about the problems of your restaurant.Restaurant, when in loss, check the five problem areas which are mentioned above because it is possible that your restaurant is facing the same trouble which is discussed in this article.
Restaurant is an important place where people come to spend their valuable time with or without their families. If someone had good time in your restaurant then they will tell about it to their friends, relatives etc so that will be your restaurant marketing strategy too. Consider if your restaurant is not working in same way like before or when it was newly established, you had little returns, you had less customers than before, so it means that you have to turn around your restaurant. So, in order to revitalize your restaurant you have to figure out where is the problem in your restaurant.
Turn around your restaurant design
It’s good to have the consent of your customers about the restaurant design to turn around your restaurant accordingly. Design of the restaurant have its own importance. Restaurant looks good when its exterior and interior design is good. People like to go to that place which inspire them. Before making any change, know your customer’s choice first. There are so many designs for interior and exterior. Restaurant owners mostly hires some exterior and interior designers for their restaurant designing.
Turn around your Menu design and menu printing
Menu is another important thing which tells the customer about the restaurant food items and speciality. Menu printing is also very important because If something appeals you, you automatically attract towards it. Same is true in case of menu printing because it is the cover. Customer will think that if the cover is beautiful that means the food items are also delicious. Food items are listed in menu with food pictures gives amazing feeling to the customers and they will see what they will have after ordering that food.
Turn around the service of the restaurant
Service of the restaurant gives awesome feeling to the customers if the services are superb. In restaurant services, you can consider waiter servicers, chef services, welcome and goodbyes the most important services of your restaurant. A smile when the customer enters into your restaurant can make the day of the customer. Soft music can comfy the customer and make them feel relaxed. Clean tables, spoons, forks, napkins show them that you care about the customer and their hygiene. People of 21st century are more concerned about their health than ever before because of the new disease which caused by unhygienic food which is served on the restaurants.
Turn around the restaurant marketing
Marketing also plays important role in turning the business of the restaurant. Marketing tells the restaurant about your restaurant and about your restaurant vision and offers. If your marketing is good, you’ll get customers but if you have no any marketing campaign about your restaurant, one day or another you will lose your customers because other restaurant owners will earn your customers on the basis of their marketing campaign. Marketing can be done in various ways. Like you can paste the pamphlet of your restaurant to the well crowded places.Another marketing is online marketing and many restaurants are into it and earning through it. Restaurant online marketing is quite better technique as it requires less time and money to tell everyone about your restaurant. It can make your restaurant so successful that it can be a word of mouth for everyone. Restaurant online marketing is easy if you will hire the services of any restaurant for online marketing.You will be known to most of the people who uses internet or social media sites. For this ,many companies are working hard and one of those companies is bistroservices.com.Itvarious services for the restaurant owners like restaurant online marketing, restaurant consulting, restaurant website developers services etc.
Restaurant professional web design
There is trend nowadays that people would like to visit the restaurant website and like to place their order up there to save their time and money. Many restaurant owners are getting the services of some companies to built their interactive websites.Websites are also very important tool nowadays to get the attention of people those who spend most of their time on internet. Its also good for you to have one website for your restaurant as it helps your business to grow more and more but for that you must have to hire some skillful web developer. There are so many web developers on the internet available but some specific web developer who only work for restaurant websites can give you much better website than those who built it first time. Bistroservices.com is specially working for the restaurants and help their owners to built their website. They provide special restaurant web design portfolio, restaurant menu printing, restaurant menu design, restaurant online marketing and restaurant consulting and so many other services.
A business whether small or large, needs to be customer focused in order to survive.Especially if you are running a service sector, you have to make your customer satisfied in order to boost your revenue as well as for making business successful. Many people run business but fail to boost revenue because they are not selling what their customers want and if you are running a restaurant, you have to take a great care of little detailings because you don't know about every customer’s mind, that what could turn them off, because a satisfied customer is one who will come back again in your restaurant with more customers and the unsatisfied customer is one who may even snatch your potential customers. Well here are few tips regarding how you can boost your customer satisfaction.
If you want to know how happy your customers are with you, ask them directly. Develop an in depth survey which covers all the aspects about what they like and do not like about your restaurant, like from food quality to service quality . You can post that survey online or you can give it to diners when they are having dessert. And at the end of the survey, post an open ended question which asks them to give review asking "how we can improve our services"?This question gives advantage to both the customer and the owner as customer feels valued and he genuinely gives review and write his true feelings that what he didn't like or what he liked.Lets for say he can criticize about the food quality like too much salt in the meal should be reduced, and the owner can benefit from it if almost every customer writes the same thing, because customer feedbacks are the most important thing.
While food quality is important, you should remember your customer needs as the priority and at the forefront of every dining experience. Speak appropriately with them, you should greet your customers the minute they walk in the door ,using respectful titles lets for say, Good morning ma'am/sir, it will work well, don't interrupt when they are talking and when you are taking orders, be versed with the menu and repeat their orders to make sure you heard it right.
Etiquettes matter a lot, how do you serve and to whom do you serve first. Do you refill glasses .these all things, little detailings, matters a lot to them .Don't make them wait too long for the orders, because they don't care that you have a best qualified chef who makes best stakes, because you have already made them hungry and they are irritated from your behavior. And it can be counted as a negative turning point .So in order to avoid these things, you have to take care before it happen ,when they are ordering any menu let them know about meals which takes long in cooking and try to avoid disappointing them at any cost.
Use of proximity technology also plays an important part in customer satisfaction now a days in restaurant, when customers are waiting for the meal on their table, send them a quiz movie so that they can have their fun as well and provide a free wifi as well, and the person who win the quiz, can be rewarded by the restaurant with different offers and discount, this can make them extremely happy and they will return back to you as well next time.
You have to be patient with the customers even if you are right and they are wrong because excellent customer service plays an important part in winning their hearts specially when they come with complaints and problems ,because how hard you try something also goes wrong. So it is very important that you must deal with problems immediately, listen attentively to them without interrupting, acknowledge the mistake if you don't agree ,apologize and solve the problem.
It is often noted that restaurant which are kid friendly are often welcomed more by the customers, because if your child loves anything they start crying and if your restaurant environment is providing coloring sheets as a gift and some sort of toy then congrats !! because soon you are going to see you customer’s ranking going from 50 to 70 percent!
Check on your staff secretly by sending secret shopper on your day off to learn how employees are working ,you may be surprised to learn that service was not quite good or quick or friendly when you are not around. And monitor the attitude of your staff and motivate them because employee satisfaction also play an important part with customer satisfaction.You have to train and motivate them as well as provide bonus to them for their good work.
Surprise your customers with a bonus, premium, discount, coupon and the limited buy one get one free deals. Customers are observed to be more satisfied when they suddenly hear about bonus or gifts, so occasionally reward your loyal customers with bonus and gifts to keep them coming and remain more satisfied with you.
Your restaurant should have an air conditioner, cooler, heater and the clean environment must have halls for family and couples so that every customer remains satisfied with the interior of your restaurant,because a great ambiance, decor design plays an important part in customer satisfaction. Your restaurant must be a place where people love to visit and can sit comfortably.Today's young generation who puts a lot of pictures on social media, loves to take pictures in restaurant and upload it. So when they found your restaurant as a great place, they will be more satisfied from you and will love to visit your restaurant almost every day for getting fun and eating,so make sure to have an excellent seating environment and sceneries .
Never compromise on food and service quality because this is what keeps your customers satisfied. Bistro service is doing its best to make its customers satisfied and happy and doing everything possible it can do to make its customer satisfied because a great restaurant knows what customers mean to them, that is why they value customers more than anything.
There are many ways to turn around a restaurant. It’s easy to turn around a restaurant if you know all the important things where you need modification in your restaurant. Those things can be your restaurant design, your restaurant menu design, restaurant website design, and outlook of your restaurant etc. First you have to be vigilant and you should know about your customer’s choice. If most of your customers are from the same age group, that means their choices could be the same. Changing can be done in the areas of food quality, environment of the restaurant, services of the restaurant, and location of the restaurant, marketing of the restaurant. Many successful restaurant seek help from some companies for developing the website of their restaurant. There are some restaurant website designing companies like bistroservices.com which make the interactive website for the restaurant so customers can order the food online. People like to order the food online to save their time and money. Pricing is another important issue for successful restaurant business.
Most important area which assess the quality of your restaurant is your restaurant service. Customers usually like those restaurant where they get quick service, where they see something unusual, where they feel different. How you can make them feel different? It’s simple, you need to make a strategy for your customers, like sometimes you can give them some free food item along with their menu or to get their drink refilled by the waiter. It gives a good impression to customers if you give them more courtesy and they feel special at your restaurant. Ask them to visit your restaurant again and give them your business card to show how important they are to you.In this way they will feel special and they will think to visit your restaurant again.
It is another way to turn around your restaurant properly. Many experienced people provide consulting services on some platform. Like bistroservices.com are providing best restaurant consulting services. Consulting is better way to turn around your business. People like to have advise from others in certain matters. Two minds are better than one. Make a call or check website of any consultancy company and tell them correctly about your restaurant and also tell them what changes you want in your restaurant. Bisteroservices.com also provides restaurant consultancy services.
Food matters alot ! If you have delicious food in your restaurant, no one can stop your restaurant to grow more. Satisfy your customer by fulfilling their demands on time and in food. Sometimes, customer don’t get what they saw in the menu. Be careful because your customers are your marketing tools. You can give your customer to try little quantity of your new dishes for free, it makes good impression and customer may feel that you value their likes and dislikes or perhaps they would like to try your new dish. Your food must compel them to visit your restaurant again.
Clean, friendly and stylish place capture the attention of people. customer likes to visit those places where they feel relaxed and comfy. In order to get more customers, you must check the cleanliness of your restaurant like table tops, chair tops, plates, dishes, spoons, forks etc. People like to stay at clean place. Courtesy is another way to win customers heart. People will never forget how you make them feel. So when the customer arrives, one may say greetings to them it also gives long lasting impression on them.
Good location is another important thing that should be in your consideration and you should choose good location for your restaurant. For example, if you choose a location where offices, parks, or schools are near, it will be a plus point for your restaurant. Location increase the chances of successful restaurant business. You can design your menu according to your customers, like if your restaurant is near to school so your menu must contain kid's meal, drinks, burgers etc.
Marketing or Promotion of the restaurant
One of the most important thing to turn around the restaurant is your marketing or promotion strategy for your restaurant. If you have strong promotion strategy for your restaurant, you will get more customers. Many restaurant like to get restaurant online marketing services because these services are cheap and people nowadays spend more time on social media sites. People easily view their favourite food and your special dishes which your restaurant is offering to them and they would like to try those food. Some restaurant hire some restaurant website design services providers and developers make the website of restaurant and customer can easily order their favourite menu online.
Turning around resturant is necessary part of successful restaurant business for those people who like to improve their restaurant business and always striving for perfection. Valueless services cause losses in business. Importance should be given to those vital areas which are dealt with customers. Those people who want to turn around restaurant business may check bistroservices.com, as this website gives excellent services in the areas of restaurant menu designing, menu printing, restaurant consulting, restaurant marketing, restaurant online marketing, and restaurant web designing services etc. The main areas which should be taken into consideration in order to make your business successful are as follows
Decide your customers
First thing to turn around a restaurant is to decide about the people who visit restaurant. If they are students, aged people, or working class so menu must be changed accordingly. This is the essential part in turning around a restaurant. People mostly like to walk into that restaurant where they will find their favorite restaurant design, favorite menu design, and food items, favorite restaurant music, and where they feel satisfaction
Restaurant Ambiance and design
The most important area which gives the customer first impression about the restaurant is restaurant design. Here, most of the customers who love simplicity they usually prefer a restaurant which gives them mental peace. It is considered that music gives mental peace for that reason some restaurant place Orchestra or other musical instruments for music lovers.
Restaurant table design
Another most important area is the table design. Most restaurants losses their business because of the same table design for years. Table design must be turning around occasionally. Napkins, plates, spoons, and forks must be clean and placed pleasantly.
Restaurant Menu design
One cannot ignore the importance of menu in restaurant turn around. Good menu gives best impression of your restaurant. Customers don’t like complex menus. Customers usually like simple menus because they don’t want to waste their time for reading and understanding the complex menu. Menu design must be attention capturing. Most of the companies are providing help for this reason in menu designing just like bistroservices.com
Speciality in food in restaurant
Food must be delicious in order to achieve customer’s heart but mostly customer like to try new dishes if they find any special dish and delicious dish on any restaurant, in this way restaurant earn new customers. Restaurants can use different ways to capture customer’s attention by providing special dishes on Christmas, Easter, Eid or on Diwali etc on cheap rates. Restaurants can also provide special dishes for children, as this is another way to seek customer attention.
Restaurant working hours
It is important to think about the opening hours for the restaurant to earn the customers who like to go out for dinner, lunch, or for breakfasts on weekends or on weekdays, it also gives the best way to turn around restaurant. Likewise those restaurants which usually open at 5 pm lose their customers who are out for lunch.